From a novelty to the business sector: artificial audience audio (otherwise known as enhanced crowd sound) is making its mark on sports.
The most recent crowd-sound system, d&b Fanblock, comes from a joint venture between d&b audiotechnik and Autograph Sound. This immersive, multichannel PA system lets artificial crowd sounds physically follow the action on the field. Imagine a chant that starts in one section before filling out the entire stadium, or crowd reaction sounds when a goal is missed. Now, imagine explaining this to your 2019 self.
Even when COVID-19 is just a memory, organizations will continue to have this in their toolbox. Nick Malgieri, advanced systems specialist at d&b audiotechnik, puts it this way:
“I think the lessons that we’ve learned in the business model with sporting events is that they can’t just be put on hold and rescheduled; they need to be able to move forward, even if there is some type of situation where they can’t have an audience or a reduced-size audience.”
This technology is sure to be…a game changer.
Read more about it here.